Setting the Bar in Advertising: Norman Pattiz

In February 2017, the chief executive chairman for PodcastOne Mr. Norman Pattiz along with the Vice President of Strategy at Edison Research Tom Webster announced the results of several comprehensive studies carried out on the pre and post advertising campaigns for five major companies in different product and service categories.

This was the first in-depth study of the pre and post advertising effects and was carried out on the first of half of the year 2016. It showed a great positive impact on the brand image, customers’ intent to purchase specific products and their ability to recall the marketing message contained within the advertisements.

The studies showed that 60% of the clients were likely to remember the advertising message concerning a particular grocery item after the campaign, which represented a 7% increase from the previous campaigns. Brand awareness rose 47 % for the clients before and after the advertising campaign.

After the campaign, well over a third of the clients were likely to have a favorable outlook for the products, representing a huge increment from 18% of customers who had a favorable outlook for the brand and its products before the campaign.

The final most significant finding of the study is that the message awareness for a particular automobile brand increased to 60% after the advertising campaign compared to such knowledge before, and 76% for a dining restaurant post the campaign compared to pre campaign awareness. Learn more about Norman Pattiz: http://inspirery.com/norman-pattiz/ and http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417371/Norman_Pattiz

These results were the indications of the effectiveness that PodcastOne has been able to achieve over the years in running effective advertising and marketing campaigns.

PodcastOne was founded by Norman Pattiz. Mr. Pattiz still serves at the company as the chief executive chairman and has been instrumental in driving the company to commendable growth over the years.

He holds over 40 years’ experience in radio syndication and is also credited with founding Westwood One media which went on to become the leading provider of sports, entertainment, talk, and traffic news in the broadcasting industry. He also founded Courtside Entertainment Group in 2010, which has taken to producing and distributing quality programming in the United States.

Norman Pattiz was appointed by President Bill Clinton to sit on the Broadcasting Board of Governors of the United States in 2000 and was later reappointed in 2002 by incoming President George W. Bush.

PodcastOne was founded in 2012 and quickly grew to become the leading source of audio on-demand broadcasting. Norman Pattiz’s success in the television industry has set him apart and made him a prominent figure in the industry.

Kate Hudson Wins Athleisure Recognition

Fashion is a reflection of the times. Today, more people focus on health and fitness than ever before. As each generation discovers its own path to happy, fashion reflects their passions. Millennials love health and fitness as much as they love relaxing and being comfortable. Activewear, or athleisure wear, allows people to go straight from the gym to relaxation.

The fashion industry is a place where everyone feels they can express and share their creative designs. While fashion is very expressive, succeeding as a business in fashion is far more difficult. The only brands that really experience success are big-name brands.

Currently, Amazon controls 20 percent of the fashion e-commerce market. Despite Amazon’s control, one company is dominating the industry. Kate Hudson grew a $250 million business in less than five years. Her brand, Fabletics, is the leading activewear brand.

As a high-value brand, Fabletics is dedicated to its customers. It’s actually surprising that a subscription-based brand is so successful in today’s economy. But considering what consumers use to determine what makes a high-value brand, maybe it’s not all that surprising. Fabletics has always gone beyond just having good prices and high-quality items.

Historically, high-value brands just needed good prices and quality goods or services. These days, high-value brands need more features if they want to compete in today’s economy; especially with online shopping as popular as it is. The modern consumer wants better customer experience, last-mile service, and exclusive designs.

Part of Fabletic’s huge success was the creation of “reverse showrooming”. These days, people love shopping online for things that are more expensive offline. That usually kills a retail store, but Fabletic’s physical stores are unharmed by that trend. They welcome people into their stores by hosting events and other activities. This means the majority of visitors are already members.

Fabletics works by selecting outfits for every member. One member gave her opinion on some Fabletics products. She was very impressed with the pair of leggings she bought. And she loved the all the tops she got from Fabletics. Fabletics has anything anyone could ever want.

If anyone is interested in seeing what outfits Fabletics would recommend to them, they can take one of the lifestyle quizzes that Fabletics offers. If they can’t find anything they like, it’s because they’re not looking hard enough.