In February 2017, the chief executive chairman for PodcastOne Mr. Norman Pattiz along with the Vice President of Strategy at Edison Research Tom Webster announced the results of several comprehensive studies carried out on the pre and post advertising campaigns for five major companies in different product and service categories.
This was the first in-depth study of the pre and post advertising effects and was carried out on the first of half of the year 2016. It showed a great positive impact on the brand image, customers’ intent to purchase specific products and their ability to recall the marketing message contained within the advertisements.
The studies showed that 60% of the clients were likely to remember the advertising message concerning a particular grocery item after the campaign, which represented a 7% increase from the previous campaigns. Brand awareness rose 47 % for the clients before and after the advertising campaign.
After the campaign, well over a third of the clients were likely to have a favorable outlook for the products, representing a huge increment from 18% of customers who had a favorable outlook for the brand and its products before the campaign.
The final most significant finding of the study is that the message awareness for a particular automobile brand increased to 60% after the advertising campaign compared to such knowledge before, and 76% for a dining restaurant post the campaign compared to pre campaign awareness. Learn more about Norman Pattiz: http://inspirery.com/norman-pattiz/ and http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417371/Norman_Pattiz
These results were the indications of the effectiveness that PodcastOne has been able to achieve over the years in running effective advertising and marketing campaigns.
PodcastOne was founded by Norman Pattiz. Mr. Pattiz still serves at the company as the chief executive chairman and has been instrumental in driving the company to commendable growth over the years.
He holds over 40 years’ experience in radio syndication and is also credited with founding Westwood One media which went on to become the leading provider of sports, entertainment, talk, and traffic news in the broadcasting industry. He also founded Courtside Entertainment Group in 2010, which has taken to producing and distributing quality programming in the United States.
Norman Pattiz was appointed by President Bill Clinton to sit on the Broadcasting Board of Governors of the United States in 2000 and was later reappointed in 2002 by incoming President George W. Bush.
PodcastOne was founded in 2012 and quickly grew to become the leading source of audio on-demand broadcasting. Norman Pattiz’s success in the television industry has set him apart and made him a prominent figure in the industry.